Rolex has a reputation for producing high-quality and durable watches that are suited for everyday wear. However, the brand has not always been associated with dress watches. The new Rolex Perpetual1908 might just change that. It's a dressy wristwatch that combines the traditional elements of Rolex with modern aesthetics.

The Rolex Perpetual1908 is inspired by the brand's first automatic watch, the Rolex Prince. It has a large, rectangular case measuring40mm by28mm, which is larger than most traditional dress watches. The case is constructed from18k white gold, which gives it a stunning appearance.

The watch has a black dial with contrasting white gold indices and hands. The indices and hands are coated in Super-LumiNova for enhanced visibility in low-light situations. The dial also features a small seconds sub-dial at the6 o'clock position.

The Rolex Perpetual1908 is powered by the Calibre7040 automatic movement, which is COSC-certified for accuracy. The movement has a power reserve of approximately72 hours, which is impressive given the watch's slim profile.

The watch comes with a black alligator leather strap with a white gold buckle. The strap is soft and comfortable, yet durable enough to withstand everyday wear. The watch can also be paired with a brown alligator leather strap for those looking for a more casual look.

Overall, the Rolex Perpetual1908 is a stunning dress watch that combines the traditional elements of Rolex with modern aesthetics. It is suitable for any occasion, from formal events to everyday wear. The watch also represents a departure from the brand's usual sporty watches and shows that Rolex can produce dress watches just as well as they can produce tool watches.